Awards, Certificates & USPs

How to optimize your OMR Reviews profile: Upload awards, certificates & USPs

Your OMR Reviews profile is much more than just a digital business card and your stage to convince potential customers of your competence and specialization. In addition to tool partnerships, awards, certificates, and clear USPs play a central role. After all, especially in a highly competitive environment, companies aren't just looking for any service provider, but for a partner with proven expertise, relevant industry experience, and that special something.

Certificates and partner awards, for example from software providers like SAP, HubSpot, or Microsoft, underline your expertise and signal that you don't just know how to use tools, but are also officially qualified to do so. These credentials give potential customers confidence in their choice and build trust. Especially when they're facing complex or long-term projects.

USPs (Unique Selling Propositions) help you sharpen your profile even further: What makes your offering special? What services do you provide that others don't or don't offer at the same depth? Maybe you have specialized industry solutions, a particularly strategic consulting approach, or exceptional customer proximity.

The more you showcase your awards, certificates, and USPs on your OMR Reviews profile, the easier you make it for potential customers to understand who you are and decide to work with you. You build trust, differentiate yourself from the competition, and position yourself where you have the most impact: as a relevant, competent partner on equal footing.

Step 1

Go to the "Certificates & USPs" tab in OMR Manager. Click on "Edit" in the top right to maintain or add to your entries.

Step 2

Choose whether it's a certificate or a USP. You can mix both freely. A maximum of 6 entries is possible in total. Enter a headline and a short description.

For each entry, you provide a headline (max. 40 characters) and a subheadline (max. 80 characters). Optionally, you can also add an English version. If you don't, the German version will be displayed automatically.

Tips:

• Use recognized designations:

  If you have an official certificate or award from a tool provider or association, use the exact title as it appears there.

• Focus on what really sets you apart:

  USPs aren't about marketing slogans, but about concrete strengths (for example, specializations, special services, or technologies you work with).