Building Reviews as a Business Service Successfully
Gather customer reviews using your OMR Manager survey link after project completion to maximize response rates and build trust signals
How to systematically gather customer reviews for your OMR Reviews profile and make customer satisfaction visible
Reviews are the most important trust signal for business services when it comes to potential customers. With the survey link in your OMR Manager, you now have a direct channel to collect reviews from your customers. This article shows you how to use this channel strategically and which measures deliver the best results.
What you'll find in this article 👇
- Why active requests work
- Choosing the right moment
- How to phrase your request
- Who you should reach out to
- What happens after the review
Why active requests work
Most customers don't leave a review on their own, even if they're very satisfied. Not because they don't want to, but because they need that initial push. A direct request from someone they know significantly increases the likelihood of getting a review.
The most common mistake is waiting for the "perfect moment" or avoiding the request out of politeness. Customers who've had a good experience working with you are usually willing to share that. They just need the nudge and an easy way to do it.
Choosing the right moment
The timing of your request determines your response rate. Three moments work particularly well:
After project completion: The collaboration is finished, the results are fresh. This is the most obvious moment and usually has the highest willingness to review.
After a measurable success: When you've just shared a concrete result with your customer (campaign performance, milestone, positive feedback), the mood is good and the experience is tangible.
After positive feedback in a call or email: When customers tell you on their own that they're satisfied, that's the perfect entry point for a review request.
Avoid moments when the project is still ongoing, open questions remain unanswered, or you know your customers are under pressure.
How to phrase your request
A good review request is short, personal, and specific. It explains why you're asking, what the customer should do, and how much time it takes.
An example that works:
Hi [First Name],
I'm so glad that [specific result / project completion] went so well.
Would you be able to take just five minutes and leave us a review on OMR Reviews? It helps us tremendously in attracting new customers.
Here's the link: [DE or EN survey link]
Best regards, [Your Name]
What to avoid: generic phrases with no connection to your collaboration, too many explanations, or the impression that it's an automated mass email.
Adjust the language version of the link to match your customer: use the DE survey link for German-speaking customers and the EN survey link for international customers. A link in the wrong language increases drop-off rates. Also, briefly mention that the survey takes about five minutes and no account is needed. This lowers the barrier to getting started.
Who you should reach out to
Not every contact is equally suitable for a review request. Prioritize:
- Direct contacts who were closely involved in the collaboration
- Customers who've given positive feedback on their own
- Customers with ongoing or completed projects that produced clear results
What happens after the review
Submitted reviews are checked and approved by our customer support team. They then appear on your profile on OMR Reviews.
Reviews submitted through the survey link will soon impact your ranking. They'll be weighted more heavily than reviews from external platforms like Google Maps or Trustpilot. Those who collect early build an advantage to improve their position in the categories.
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