Tips & Best Practices for Your Description

The Perfect Agency Description: How to Convince Potential Clients on OMR Reviews

The first thing potential clients see on your OMR Reviews profile is your logo and description text. This is your chance to communicate your agency's added value in a convincing yet neutral way.

A compelling description text should clearly and concisely highlight your agency's unique strengths. It can be crucial in determining whether potential clients move on or decide to work with your agency.

Here are the most important points to keep in mind when writing 👇

DOs

DON'Ts

✅ Use gender-inclusive language with asterisks

• Example: client*s

❌ Incorrect or no gender-inclusive language

• Example: clients (non-inclusive)

✅ Write as neutrally as possible

• Example: Agency XYZ is an international online marketing agency based in Bremen.

❌ Direct address to readers

• Example: Book a free consultation with us now!

• Instead: A free initial consultation is available.

❌ Empty marketing phrases without added value

• Example: The unique agency that can do it all!

❌ Self-referential writing

• Example: We've been optimizing processes for 20 years.

• Instead: Company XYZ has been optimizing processes for its client*s for 20 years.

Please follow our guidelines when creating content. We reserve the right to modify texts that don't comply with the guidelines below to ensure a consistent, user-centered style on our platform.

Examples of Services on OMR Reviews

Projecter

Performance Marketing Agencies, Google Ads Agencies, Affiliate Marketing Agencies, Online Marketing Agencies

Projecter is a great example of how to write an effective description text. The following text not only provides general information about the agency but also highlights the key areas of online marketing where Projecter specializes through strategic formatting.

atlantis dx

IT Service Providers

The atlantis dx example is even more comprehensive. Here you can see an introduction that gives an overview of the agency, as well as a description in bullet point format showing what solutions the agency offers. Additionally, other official partners are listed that aren't included in the "Tool Partners" section on the OMR Reviews profile.