Ranking & Rating Agency Profiles

How the Rating Works: Reviews from Multiple Sources Combined

The order of agencies on OMR Reviews is based on a weighted overall score that takes into account both OMR Reviews ratings and reviews from external platforms.

Data Sources

External Platforms

We aggregate reviews from various established portals:

• Google Maps
• Trustpilot
• Sortlist
• Clutch
• ProvenExpert
• Goodfirms
• Agenturtipp

The external platforms are weighted equally with each other.

Direct Ratings via OMR Reviews

Since June 2026, business services can generate a survey link through the OMR Manager and share it directly with their customers. Customers provide their rating through a structured survey and it gets published on the OMR Reviews profile.

Ratings from the survey link are already being collected, reviewed, and displayed on your profile. These ratings are weighted more heavily than external reviews from third-party platforms.

👉 Collect ratings for your business service profile

External reviews contribute to your overall score up to a set limit. Beyond that point, their influence doesn't increase further, which means ratings from OMR Reviews become the deciding factor for improving your ranking.

How Ratings Appear on OMR Reviews

Ratings are visible in two main places on the platform:

1. On the Agency Profile

• Average rating (e.g. ⭐ 4.6)
• Number of reviews considered (e.g. "(32 reviews)")

Tool-tip with a note about the data source:

"The number of reviews as well as the average rating of the provider come from external sources in part or in full."

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2. On Category and Overview Pages

• Agencies are sorted within their category by average rating.
• Higher-rated agencies appear further up.
• Agencies without usable reviews are listed further down accordingly.

No individual reviews or specific platform sources are displayed - only the aggregated average and total count.

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How to Improve Your Ranking

The more reviews you have and the higher your average score, the higher you'll be listed on OMR Reviews. These steps will help you:

1. Collect Direct Ratings Using the OMR Reviews Survey Link

Direct ratings are weighted more heavily than external reviews. You'll find your personal survey link in the OMR Manager under the "Ratings" tab. You can share the link directly with customers, for example after completing a project or reaching a milestone.

👉 How to find and use the survey link

2. Check Your Presence on External Platforms

Know which relevant platforms your company is already on. Search specifically for your company name combined with portals like "Trustpilot" or "Clutch". Make sure your profiles are complete and up to date:

• Branding: Your logo and description should be current.
• Contact: Are your website links and contact details still correct?
• Services: Does your list of categories and services reflect your current portfolio?
• References: Are your team size and customer references up to date?

Search Google for your company name + "Trustpilot", "Clutch" etc. to find all your listings.

3. Make Sure You Have Current Reviews on the Platforms

Actively ask customers for ratings and be specific about which platform you'd like feedback on. Pick the right moments:

• after successfully completing a project
• after measurable success or when reaching a milestone
• after receiving positive customer feedback via email or call

4. Ranking Update on OMR Reviews

We aggregate your external reviews and combine them with your direct ratings from OMR Reviews. Your placement is updated automatically. You don't need to manually submit or change your review count and average score.

You can't manually change or "submit" your rating on OMR Reviews. It's updated automatically based on aggregated data.

FAQs

Why doesn't our agency have a rating on OMR Reviews?

→ If no (or too few) reviews are found on the connected external platforms, we can't currently display a rating.

How often are ratings updated?

→ Data from external platforms is updated at regular intervals by our partner. Direct ratings from the survey link are displayed on your profile after approval by our customer support team and will soon also factor into the ranking calculation.

Can customers give ratings directly on OMR Reviews?

→ Yes. Since June 2026, business services can generate a survey link through the OMR Manager and share it with their customers. Customers can give their rating directly on OMR Reviews without needing to create an account first. Submitted ratings are reviewed and approved by our customer support team.

I know my competition is buying fake reviews on Google. Why do those count on OMR Reviews?

→ We use aggregation from external platforms as a market benchmark and make it transparent through the tool-tip that these are external sources. The direct survey link via OMR Reviews gives you a way to collect reviews that are checked by our customer support team and will soon be weighted more heavily.

Can I see which platform the reviews come from?

→ No, only aggregated data is displayed (average rating + number of reviews).