Signal Types for Agencies

In this article, we'll walk you through the different signal types in OMRviewer.

In OMRviewer, you have access to various signals depending on the services you've booked. These give you information about the purchase intent strength of potential customers.

1. Profile Visits
   A user visits your agency profile on OMR Reviews. As an agency, you get valuable insights into which companies are interested in your profile. With Extended Reporting, you can also see when a user visits a software profile whose provider has listed you as a Trusted Partner, including pricing and review pages.

2. Category Page Visits
   A user visits an agency or software category page on OMR Reviews. With an agency profile, you get access to visitors of your category. As a Trusted Partner of a software profile, you also receive data on the main categories of the listed software.

3. ContentHub Visits
   Get insights into which companies are reading ContentHub articles that mention your agency, a competitor agency, or the software you're linked to as a Trusted Partner. With Extended Reporting, you also get access to readers of articles that mention the corresponding software category.

4. Competitor Profile Visits
   A user visits the profile of an agency that's listed in the same category as your company. With Extended Reporting, you also get data on visitors of your competitors' software profiles.

5. Exhibitor Profile Visits
   A user visits your OMR Festival exhibitor profile page.

Single-Line Principle and Intent Scoring

Each signal contains detailed information such as the visit date, company name, company location, pages visited, visit duration, and intent score in a clear, organized single line.-Feb-18-2025-02-51-45-2400-PM)The Intent Score is based on visit behavior and shows you how relevant a signal is and how strong a company's purchase intent is assessed to be. A higher score means a greater likelihood that the company is interested in your solution.

On the right side of the line, you'll also find the company's website and the Data Plus. Data Plus gives you additional information, such as the company's address, email address, and links to LinkedIn and Xing profiles (if available). You can also add your own notes and tags for companies here.

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